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Digital Marketing Student

Digital Marketing

Certificate in Digital Marketing

The certificate in digital marketing at Loyola University New Orleans covers strategic issues, marketing methods and tactics, industry terminology, and best practices for marketing professionals. From social media marketing to Google Adwords, explore key topics that can help businesses develop marketing strategies using today’s latest technology. 

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Students Brainstorming Marketing Ideas

On-Demand Digital Marketing Skills

Each of the nine courses in this certificate program offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. The coursework is self-paced so students can complete the program on any schedule. 

More key features of the program: 

  • Mobile-friendly and 100% online 
  • Guidance from subject matter experts 
  • Badge and credit-awarding

Digital Marketing Certificate Curriculum

The digital marketing certificate curriculum aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by the Online Marketing Certified Professionals (OMCP). 

Certificate Courses:

  • Social Media Marketing
  • Marketing Automation
  • Content Marketing
  • Search Engine Optimization
  • Web Analytics
  • Paid Search (PPC)
  • Conversion Rate Optimization
  • Mobile Marketing
  • Digital Marketing Strategy

Crediting Details: 

  • PMI PDUs: 10.5
    • Strategic & Business Management PDUs: 4.75
    • Technical PM PDUs: 5.75
  • IACET CEUs: 3 (Contact Hours: 30 hours)
  • HRCI Credits: 22.5 (Type: Specified - Strategic Business: 22.5)
  • SHRM PDCs: 30

View course descriptions and more information on the certificate purchasing page

Support Just for You

Have questions about the certificate in digital marketing? Contact Loyola’s Office of Professional and Continuing Studies to speak one-on-one with a member of our team.